Spanish tennis standout Paula Badosa is making waves beyond the baseline. The former world number two has officially entered the lifestyle market with the launch of her own swimwear brand, Sunaswim. To celebrate the debut, Badosa shared a stunning campaign on social media featuring herself and her younger sister, Jana, modeling the collection’s vibrant designs against a picturesque beach backdrop.
The launch marks a significant expansion of Badosa’s personal brand, blending her athletic influence with a passion for summer style. The campaign images showcase a variety of cuts and colors, highlighting the versatility of the new line while emphasizing the strong bond between the two sisters.
A Family Affair: Paula and Jana Lead the Campaign
The visual identity of Sunaswim is built on authenticity and family connection. In the promotional photos, Paula exudes confidence in a crisp white bikini set beneath swaying palm fronds, later switching to a bold purple ensemble while relaxing on coastal rocks. Joining her is Jana, who brings youthful energy to the shoot in a bright orange bikini.
The age gap between the siblings is notable, with Jana being ten years younger than the Indian Wells champion. Despite the difference, their chemistry is evident. In past interviews, Paula has openly discussed her protective nature toward Jana, once noting that she sometimes feels more like a mother than a sister. This dynamic translates seamlessly into their professional collaboration, where trust and shared vision are paramount.
This venture is not just about selling swimwear; it is a celebration of their relationship. Fans have long enjoyed glimpses of the pair enjoying vacations and outings together, and this business partnership formalizes their shared love for travel and fashion.
From the Court to the Catalog
Badosa has been teasing this entrepreneurial shift for several months. Earlier this year, she began offering sneak peeks of the designs and color palettes, building anticipation among her followers. By March, the official announcement confirmed that Sunaswim was ready for the global stage.
For athletes, launching a fashion line is a common way to diversify interests during the competitive season. It allows players to express a different side of their personality—one focused on aesthetics, design, and lifestyle rather than rankings and match stats. Badosa’s entry into this space follows a trend seen among other WTA stars who have successfully balanced high-level competition with business ventures.
While focusing on her brand, Badosa remains active on tour. Currently ranked inside the top 150, she continues to compete at the highest level. Her recent season has seen mixed results, including a notable semifinal run in Austin, demonstrating that her focus on business has not detracted from her dedication to tennis.
Style Inspiration for Tennis Fans
The Sunaswim collection offers more than just beachwear; it provides a look into the off-court style of one of the tour’s most fashionable players. From the choice of fabrics to the cut of the suits, the brand reflects a modern, confident aesthetic that resonates with fans who follow both sports and style.
As Badosa prepares for upcoming tournaments, the launch of Sunaswim serves as a reminder that modern athletes are multifaceted icons. Whether she is serving for a break point or posing for a lifestyle campaign, Paula Badosa continues to captivate audiences with her charisma and drive.
For more updates on your favorite players’ fashion moments and lifestyle news, check out our profiles on Maria Sakkari, Leylah Fernandez, and Belinda Bencic. You can also explore the latest styles from Jasmine Paolini and see how other stars balance their careers with personal brands like Marta Kostyuk.
Photos and social media update
Frequently Asked Questions
Sunaswim is a new swimwear brand launched by Spanish tennis player Paula Badosa. The collection features various bikini designs and was promoted through a campaign featuring Badosa and her sister Jana.
The inaugural campaign for Sunaswim features Paula Badosa alongside her younger sister, Jana. The photos highlight their close relationship and showcase the brand’s colorful swimwear options.
Yes, Paula Badosa remains an active professional tennis player on the WTA tour while simultaneously managing her new fashion business ventures.
The collection was announced via Paula Badosa’s official social media channels. Details regarding online stores and retail availability are typically shared through her Instagram updates.