The young British star Emma Raducanu A contract worth several million dollars has been signed, one of which is with British Airways. In the last few hours, the UK-based company has made a new collaboration with the tennis player.
The brand ambassador will be the star of the new safety film that will be distributed in her fleet on board shortly before her departure. Here’s a preview: 
She was an easy guest when she surprised everyone and won the US Open in the 2021 finals; After a long hiatus, tennis has brought Britain back to prominence. Since then, Emma has struggled to express her best tennis, often struggling with physical ailments and in other cases being criticized for being the main character in non-tennis events.
In fact, Raducanu has signed several sponsorship deals with famous companies such as Tiffany & Co., Dior, Porsche and Vodafone UK. There are many tennis fans who claim that the player is less interested in on-field matters and more attached to external factors.
Tennis champion Monica Puig defended her colleague and argued against this thesis. Here are her words: «I saw her in the background at the 2021 US Open when she also won the title. I can say that she is a very talented tennis player, but it is fair to say that she needs time to grow up and figure out who she is. She is a woman and a tennis player.
You also shouldn’t pay too much attention to social media that can advertise you, but we know they can be very toxic. So understand me, I’m not saying you should give up social media completely, but you have to find the right balance.
She needs to spend a lot of time on her career.» With 2.5 million followers, Emma Raducanu is definitely one of the most followed tennis players on Instagram. The young lady posts many shots on social media from the court to her personal life and often delights her followers with interesting pictures.
